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Privacy policy
Trucell Pty Ltd (ABN 93 113 471 873) respects privacy. This policy describes how we handle personal information in Australia and in the course of delivering services. Last updated 17 August 2026.
Who we are
The entity responsible for this policy is Trucell Pty Ltd, with headquarters in Parramatta, NSW. For privacy enquiries, use the contact channels listed on our contact page and mark your message “Privacy”.
What we collect
We may collect personal information that is reasonably necessary for our functions, for example:
- Identity and contact details you provide (name, email, phone, organisation, role).
- Support and project records created when you engage Trucell (tickets, correspondence, configuration metadata).
- Technical data related to service delivery where applicable (e.g. device or account identifiers needed to support IT services).
- Website usage data (e.g. analytics, logs) collected in line with our terms of use and cookie practices you disclose separately if required.
- Activity in our free online tools (see the LSPN register map section below).
Why we use it
We use personal information to:
- Provide, operate, and improve services and support.
- Communicate about engagements, security, and account administration.
- Meet legal, regulatory, and contractual obligations.
- Maintain governance and quality systems (including feedback and complaints handling).
Free tools and the LSPN register map
Our website offers free tools, including the LSPN register map at trucell.com.au/lspn-map/explore/. To understand how these tools are used and to follow up with people who find them valuable, the map records tool activity against a randomly generated session identifier stored in a cookie on your device. That activity includes searches, practices viewed, map layers used, drive time and catchment analyses run, exports, claims and suggested edits, together with time actively spent in the tool, your IP address and browser type. On its own, this identifier does not tell us who you are.
After roughly ten minutes of active use, the map asks for your name and work email. Providing them is optional: you can dismiss the prompt and keep using the map. Some features deliver their output by email (planning layers, the register export, practice claims and alerts) and therefore need an email address to work.
If you do provide your details, whether in the prompt or by using one of those features, we link them to your session, including activity recorded before you identified yourself, and store the combined record in our customer relationship management system. We may connect it with your other interactions with our website and may contact you about the tool and related Trucell services. Marketing emails always include an unsubscribe link, and you can ask us to delete your tool activity at any time via the contact page, marking your message “Privacy”.
Disclosure
We may disclose information to service providers that help us run our business (e.g. hosting, communications, professional advisers), to regulators where required, or to other parties with your consent or as permitted by law. Some providers may be located overseas; where the Privacy Act 1988 (Cth) applies, we take reasonable steps to ensure overseas recipients do not breach Australian Privacy Principles except as allowed under that Act.
Security
We apply reasonable technical and organisational measures appropriate to the sensitivity of the information and the nature of our services. No system is perfectly secure; we encourage clients to follow agreed security practices for credentials and access.
Access and correction
You may request access to personal information we hold about you, or ask us to correct it, subject to exceptions in applicable law. We will respond within a reasonable period. If we refuse a request, we will explain why where we are required to do so.
Complaints
If you believe we have mishandled personal information, contact us first using the contact page. You may also complain to the Office of the Australian Information Commissioner (OAIC); see oaic.gov.au.
Changes
We may update this policy from time to time. The latest version will be published on this page with an updated effective date. Related documents: Policies, Terms of use.

